Good questions.
Straight answers.
What does it cost? Which files do you get? What happens next? Here is what to know before starting a logo, branding, or website project with Florida Business Brands.
Packages & pricing
How much does custom logo design cost?
Logo Build starts at $299. It includes custom logo concepts, color and black-and-white versions, PNG, JPG, PDF and SVG files, and a social profile version. Your project scope and revision details are confirmed before work begins. Compare branding packages.
What is the difference between a logo and a brand identity?
A logo is the identifying mark for your business. A brand identity brings that mark together with colors, typography, and supporting graphics so your business looks consistent across its website, cards, signs, and social profiles.
Which branding package is right for my business?
Choose Logo Build, starting at $299, for the logo essentials. Business Brand, starting at $549, adds business card design, social profile and cover graphics, a color palette, and typography recommendations. Complete Brand Build, starting at $849, adds a secondary logo or badge, a truck or sign layout concept, a shirt graphic, and a mini brand guide. Tell us what you need and we can help match the scope.
Do you design websites as well as logos?
Yes. We offer Starter Website, Business Website, and Premium Website + Brand options. Branding and website projects can be discussed together so the finished site matches the business identity. See current website packages and inclusions.
Is there a deposit to start a project?
Yes. A 50% deposit starts an approved project and is applied to the total. For branding, the remaining 50% is due after final design approval. For websites, the balance is due before final launch or transfer. Please confirm your scope with us before using a deposit payment button.
The design process
What do you need from me to get started?
Send your business name, what you do, who your customers are, and where the design will be used. Include any existing logo, preferred colors, examples of styles you like, and the materials you need. You do not need a finished design brief to make an inquiry.
How long does logo design take?
Our target is to present initial logo concepts in 1–3 days. Final delivery depends on the project scope, your feedback, revision requests, and the availability of required content. Turnaround targets are not guarantees; we confirm a timeline before work begins.
How many revisions are included?
Our published design process includes up to 3 revision rounds after you choose one concept direction. Additional branding revision rounds are $49 each; additional website revision rounds are $99 each. New concepts, major direction changes, added pages, and new functionality are quoted separately. Confirm the agreed inclusions in your project scope.
What counts as one revision round?
One revision round is one consolidated batch of feedback on the selected direction. Sending your requested changes together helps keep the work clear. A new concept or major change of direction is a separate scope discussion.
Can you update my existing logo?
Yes. Tell us what should stay recognizable and what needs improvement. We can discuss a refresh or a new direction, including how the updated artwork will work across your current business materials.
Can we work together if I am elsewhere in Florida?
Yes. We work with businesses across Florida. Use the inquiry form, call or text 239-677-8877, or email info@floridabusinessbrands.com to discuss your project and the best way to share feedback.
Logo files & real-world use
Which logo file formats will I receive?
Logo Build lists PNG, JPG, PDF and SVG deliverables, with color and black-and-white versions and a social profile version. Tell us about any printer or installer requirements before final delivery so we can discuss the files and specifications your project needs.
What is the difference between PNG, JPG, PDF and SVG?
PNG is useful when you need a transparent background. JPG works well for photographic or presentation images with a solid background. SVG is a vector format that can scale without pixelation when the artwork is built as vectors. PDF is useful for sharing and print workflows; your printer should confirm whether it needs vector artwork and specific production settings.
Will my logo work on trucks, signs, shirts and social media?
We plan around the places you will use the identity. Small profile pictures, large signs, vehicle graphics, and apparel can need different layouts or simpler supporting marks. Share those uses early. A truck or sign layout concept and shirt graphic are listed in Complete Brand Build; production requirements should be confirmed with your supplier.
Do you print shirts, manufacture signs or install vehicle wraps?
Our listed packages cover design and layout concepts. Printing, fabrication, and installation are separate from those design packages. Your printer, embroiderer, sign shop, or wrap installer should confirm materials, sizes, and production specifications.
Can you design a food truck menu or trailer graphics?
Yes, we can discuss menu graphics and trailer layout concepts alongside your branding. Menu design is not listed in every package, so send the menu items, dimensions, and serving setup you need and we will confirm the scope. Explore food truck branding.
Industries & portfolio
What types of businesses does FBB design for?
We work with Florida small businesses, including contractors and trades, HVAC companies, food trucks and restaurants, marine businesses, startups, and other service companies. Explore our contractor, HVAC, food truck, marine, and small business branding pages.
Are all the brands in the portfolio customer projects?
The portfolio contains active in-house brand projects and clearly labeled concept explorations. Florida Business Brands, Hideaway Cooling & Heating, and Florida Backwoods BBQ are in-house projects. Concept work shows possible design directions; it is not presented as a completed external customer project or a customer testimonial. Explore the portfolio.
How do I request a quote?
Use our project inquiry form and tell us what you are building. You can also call or text 239-677-8877 or email info@floridabusinessbrands.com. Share the uses and deliverables you need so we can agree on the right next step.
Questions from the print shop
What logo files does a wrap shop need?
Ask the wrap shop for its artwork specifications before production. A genuine vector logo is usually the best starting point for lettering and marks that must scale; shops may accept AI, EPS, SVG, or a vector PDF. Photos and textured effects may need high-resolution raster artwork as well. Confirm the accepted formats, vehicle template, scale, color settings, bleed, and font requirements with the installer. FBB lists SVG and PDF among its logo deliverables; shop-specific preparation or additional formats should be agreed in your project scope.
Why does my logo look blurry when I make it bigger?
A small PNG or JPG has a fixed number of pixels. Enlarging it spreads those pixels over a larger area, which can make edges look soft or blocky. Vector shapes can scale without that pixelation. Simply renaming a JPG to SVG or placing it inside a PDF does not turn the image into vector artwork. Read about raster and vector artwork.
What logo files does an embroidery shop need?
Start by asking the shop which artwork formats it accepts. The design must then be digitized into instructions for its embroidery equipment; an ordinary PNG, SVG, or PDF is not automatically a stitch file. Small lettering and fine detail may need simplifying. Confirm the garment, stitch area, thread colors, and whether the shop handles digitizing. Embroidery digitizing is separate from the artwork files listed in FBB’s logo packages. Learn what embroidery digitizing does.
Why do I need a transparent-background logo?
A transparent PNG lets you place the logo over a suitable background without an unwanted rectangular box. It is useful for website graphics, presentations, and some print applications. Transparency does not make a file scalable, so you still need sufficient resolution. Keep light and dark versions available so the logo remains readable.
Should I send a screenshot of my logo to a printer?
Send the original artwork files whenever possible. A screenshot may have limited resolution, the wrong background, or altered colors. Ask the printer for its preferred format and production specifications; for scalable logo artwork, a genuine vector file is often useful. Screenshots are helpful references for discussing a direction, but they are not reliable production masters.
Why does my logo need a black-and-white version?
A one-color version gives you an option when a process cannot reproduce gradients, shading, or several colors. It also helps test whether the core mark stays recognizable without effects. Check the version against the actual use—such as a single-color shirt print, stamp, or cut-vinyl graphic—and confirm any minimum detail requirements with the supplier.
Why does my full logo look too small in a social profile picture?
Most profile pictures appear in a small square or circle. A wide logo with a tagline can become hard to read when it is squeezed into that space. A compact mark, monogram, or simplified version often works better. FBB’s Logo Build includes a social profile version so the identity has an option for that smaller setting.
What should I send a sign shop or printer before ordering?
Send the artwork files, desired finished dimensions, where the piece will be used, the background or material, and any color references. Ask for a proof and confirm fonts, bleed, resolution, and color settings as applicable. A visual mockup shows a design direction; the supplier still needs to confirm that the production artwork meets its equipment and installation requirements.
Still have a question?
Tell us what you are building and the materials you need. We will help you choose the right scope before design work begins.